To streamline video production for your podcast, here’s how we can design and optimize the process based on your outlined requirements and existing resources:
1. Workflow Overview
• Long Format:
• Record 45 minutes, trim to 30 minutes.
• This serves as the base for:
• 3 Episodes: 10 minutes each.
• 5 Shorts: Clips under 1 minute each for social media.
• Supplemental Content:
• Highlights for trailers.
• Quote-driven content for posts.
• Summary and key takeaways in text form.
• Supporting Digital Products:
• Tools or calculators inspired by discussion points (e.g., budget or cash flow calculators).
2. Folder Structure in Google Drive
To ensure consistency:
• Raw Footage: Full recordings.
• Edited Video: Final long episodes.
• Clips/Shorts: Social media-optimized formats.
• Transcript & Highlights: Text-based summaries and notable quotes.
• Visual Assets: Templates, thumbnails, and social media graphics.
3. Templates for Efficiency
Develop reusable templates:
• Video Templates:
• Intros and outros (with branding, music, logo).
• Lower-thirds and text overlays for shorts.
• Social Media Posts:
• Quote templates for Instagram.
• Thumbnail templates for YouTube.
• Blog Templates:
• Standard structure for summaries and episode takeaways.
4. Tools & Software
• Editing:
• iMovie, CapCut, or DaVinci Resolve for videos.
• Content Repurposing:
• Descript for transcripts and quotes.
• Canva for social graphics.
• Automation:
• Tools like Zapier to schedule uploads to YouTube and social platforms.
5. Branding Across Platforms
Align content with branding:
• Maintain consistent fonts, colors, and logo usage.
• Include calls to action, like subscribing to the podcast or visiting your site.
6. Marketing Plan
• Long Content: Drives YouTube subscribers.
• Short Clips: Boosts discoverability on Instagram and TikTok.
• Written Content: Strengthens SEO and blog engagement.
7. Integration with Podcast Goals
Align with your SMART objectives:
• Efficiency: Reduce editing/posting time using templates.
• Budget Control: Allocate costs for tools and outsourcing.
• Time Management: Distribute workload effectively between team members.
Let me know if you’d like to elaborate on any section or need a deeper dive into creating the templates!