Today’s Objectives
1. Align on the SMART Goal
• Define the specific milestones (e.g., 50,000 YouTube subscribers, 5,000 Instagram followers).
• Set a timeline (90 days) and budget constraints ($5,000 or revise if needed).
2. Write the Business Plan
• Include the following key sections:
• Vision and Mission: Why the podcast exists.
• Target Audience: Who you’re creating this for.
• Revenue Streams: Potential monetization strategies.
• Marketing Plan: How you’ll promote it.
• Execution Plan: Milestones and tasks to achieve the goal.
3. Create the Budget
• Break down the $5,000 (or revised number) into categories:
• Equipment (microphones, lighting, cameras).
• Marketing (ad spend, social media boosts).
• Tools (editing software, hosting platforms).
• Miscellaneous.
4. Research YouTube Growth Strategies
• Look up videos on:
• “How to get 50,000 YouTube subscribers.”
• “Tips for starting a successful podcast.”
• Take notes on key strategies for content, SEO, and engagement.
5. Website Updates
• Add caricatures of yourself and Wes to the site.
• Update the static page with:
• Pictures.
• Links to podcast episodes.
• Draft posts for future content.
6. Teach Wes How to Post
• Create a new user for Wes if not already done.
• Show Wes how to:
• Draft posts.
• Add images and format content.
• Save drafts for review.