CATALYST WIN — BRAND GUIDELINES (FULL DOCUMENT)
1. Brand Summary
Catalyst Win Consulting is a consulting and execution-focused firm built to accelerate results for businesses, investors, and individuals. The brand represents clarity, efficiency, strategic intelligence, and momentum. It combines consulting, digital tools, data-driven insights, and ecosystem partnerships to unlock growth.
Catalyst Win stands at the intersection of execution and strategy — a brand designed to be modern, trustworthy, high-performance, functional, and adaptable across markets (Brazil + USA).
The brand identity reflects:
- Growth
- Precision
- Forward motion
- Professionalism
- Modern consulting
- Accessible sophistication
2. Logo Usage Guidelines
Primary Logo
Use the full “Catalyst Win Consulting” logo with the ascending arrow and circular “C” symbol whenever possible.
Minimum Size
Logo must remain legible at all sizes.
Do not distort, stretch, warp, or recolor.
Acceptable Backgrounds
✔ White
✔ Light neutral tones
✔ Catalyst Blue (#43627F) with white logo
✔ Dark Blue (#112236) with white logo
Unacceptable Uses
❌ Do not rotate
❌ Do not add shadows
❌ Do not change colors
❌ Do not overlay on busy photos without padding
❌ Do not modify the arrow or chart elements
❌ Do not crop the circular frame
3. Color System
Primary Palette
Catalyst Blue
- RGB: 67 / 98 / 127
- HEX: #43627F
- CMYK: 75 / 48 / 27 / 0
- Usage: buttons, accents, highlights, professional elements
Catalyst Deep Blue (Almost Black)
- RGB: 17 / 34 / 54
- HEX: #112236
- CMYK: 100 / 82 / 49 / 0
- Usage: text, headers, bold visuals, serious business sections
Secondary Neutrals
White
- HEX: #FFFFFF
- Usage: backgrounds, clean layouts
Soft Gray
- HEX: #DADADA (approx)
- Usage: separators, subtle UI
4. Typography
Primary Typeface — Montserrat
- Elegant, modern, readable
- Available in Canva and web-safe environments
Weights
- Titles: Montserrat ExtraBold
- Subtitles: Montserrat SemiBold
- Body text: Montserrat Regular
- Footnotes / small UI: Montserrat Light
Never Use
❌ Script fonts
❌ Serif fonts
❌ Playful rounded fonts
❌ All-caps for body text
5. Brand Voice
Tone
- Clear
- Direct
- Professional
- Real
- Practical
- Strategic
- Confident
- No hype, no fluff
Communication Personality
- Leadership mindset
- Evidence-driven
- Startup mentality
- Corporate clarity
- High-trust, high-expertise
Do
✔ Keep language simple and actionable
✔ Focus on the client’s next step
✔ Use strategic and modern business vocabulary
✔ Be concise and assertive
Don’t
❌ Use overly academic language
❌ Use motivational clichés
❌ Promise unrealistic outcomes
❌ Add unnecessary complexity
6. Visual Style
Overall Look
- Clean
- Grid-aligned
- Naturally minimal
- Professional and modern
Shapes & Patterns
- Straight lines
- Soft rectangles
- Circular motifs (derived from the logo)
- Upward angles / arrow metaphors
- Solid blocks of color
Photography Style
- Real businesses
- Operational scenes
- People working
- Consulting visuals
- Technology
- Strategic execution
- Brazil + USA corporate environments
Avoid stock-photo cheesiness.
7. Applications
Social Media Templates
- White or deep blue background
- Strong headline (Montserrat Bold)
- Accent in Catalyst Blue (#43627F)
- Minimal icons
- Consistent spacing
Pitch Decks
- Dark header bars
- Light content areas
- Strong typography
- Diagram-friendly layouts
Website
- White backgrounds
- Strong, dark typography
- Blue accents
- Clean sections with air/space
8. Brand Principles
- Alignment of incentives
- Transparency
- Precision
- Efficiency
- Momentum
- Capability + clarity
- Data before assumptions
- Execution before noise
9. Do / Don’t (Final Quick Reference)
✔ DO:
- Use Montserrat for everything
- Keep spacing consistent
- Prioritize clarity
- Use Catalyst Blue sparingly as accent
- Maintain clean, modern layouts
- Keep everything aligned
✘ DON’T:
- Stretch or change the logo
- Add shadows, glows, or effects
- Mix playful fonts
- Use busy backgrounds
- Overuse colors
- Break the minimalist structure
10. Brand Mission, Vision, Values
Mission
Acelerar resultados reais para empresas, investidores e indivíduos usando consultoria estratégica, execução prática e sistemas inteligentes.
Vision
Ser o ecossistema mais eficiente de consultoria, execução e produtos digitais no Brasil e nos EUA.
Values
- Practical Execution
- Ownership
- Efficiency
- Transparency
- Strategic Intelligence
- Growth Mindset
11. Sub-brands (Ecosystem)
- CEO’s Grind — Media & executive communication
- StudioHaus — STR underwriting + real estate operations
- Catalyst Seed Program — Contributor investment & equity model
- Catalyst Win Consulting — Core consulting operation
- Financial Products (Unita Partnership) — Structured credit & capital solutions
- Education — Catalyst to Financial Independence
12. Logo Assets (Descriptions)
(For linking inside Canva)
Primary Logo
- Full text + Icon
- Horizontal orientation
Secondary Logo
- Icon only (C + arrow + bars)
Black/White Versions
- Full white logo for dark backgrounds
- Full deep-blue or black for light backgrounds